Respondents were asked a set of questions about LinkedIn scams in the business-to-business industry. To arrive at the data set, NordLayer surveyed 500 companies in three countries: the U.S., the U.K., and Canada between March 15 and 25, 2023. Choose the timeframe you’d like the report to cover, and click Export. On the upper right side of the screen, you’ll see an Export button. Then, choose the Analytics tab and choose Updates, Followers, or Visitors from the drop-down menu. This means examining the accounts for suspicious activity, such as unauthorized logins or changes to account information. First, navigate to your LinkedIn page and access your Page Admin View. It remains important for firms to monitor all activity on their business’s LinkedIn accounts. Companies may also encourage their employees to use two-factor authentication. How does membership to LinkedIn work A LinkedIn members profile page, which emphasizes skills.
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Moreover, they also experienced stolen/damaged data (41 percent) and damaged reputation (38 percent).īased on the attack mode it is important that firms educate their employees about the types of scams that exist and how to recognize them. LinkedIn tops social media platforms large businesses are using. Here Canadian companies named interruption to services (45 percent) and stolen/damaged client contacts (42 percent) as the major service disruptors. Many of these actions were targeted at employees, who are considered to be the weakest links in the cybersecurity chain. The role played by scammers was to seek information and money or to ruin reputations. Other forms of scam include fake job offers (41 percent), fake technology support as well as requests to connect from an unknown person with a suspicious link in the message (38 percent each). Why Create and maintain relationships with colleagues, industry peers and business prospects. The social media platform allows users to create both company pages and personal profiles. It boasts 300 million members in over 200 countries.
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Consequently the interruption to services (45 percent) was the leading outcome of LinkedIn scams. What LinkedIn is the largest online professional network in the world. Of these nefarious practices, phishing attempts were the most popular form of scam (at 47 percent). This type of falsification scam was the most prevalent among big companies (53 percent). They also have larger networks and databases, which makes them especially vulnerable to attack if their security measures are not up to par.Īlmost half of Canadian companies (43 percent) are also aware of a scam on LinkedIn using their organization’s brand name.
Larger companies tend to be targeted the most often due to their data and value. Furthermore, 58 percent of medium and 31 percent of small companies have experienced a scam or other fraudulent activity. The most affected were larger companies (65 percent of those polled). Image by Tim Sandle, of a computer being used in a workplace.Īccording to research by NordLayer, a network security solution for businesses, more than half of businesses in Canada (59 percent) experienced at least one LinkedIn scam this year.
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